Marketing

The CU's president/CEO says, "We're investing in our community in a meaningful and specific way, especially for those who love live music and events."

The campaign is part of CUNA's Member Activation Program, which is designed for CUs to encourage members to engage in advocacy.

CU officials say the new name "will help make it clearer to our friends, neighbors, co-workers and family, that they can access the same credit union benefits we enjoy."

Several new trends are on the horizon this year, but it's equally important to incorporate the fundamentals.

The deal also makes Ardent Credit Union the official CU of Talen Energy Stadium, which is the soccer team's primary venue.

Along with the new name and logo, the credit union plans to launch new online banking and mobile banking platforms.