Marketing

The $450 billion institution resulting from the merger of BB&T and SunTrust denies Truliant Credit Union's infringement claim.

The CU acquires the naming rights to school athletic venues, and on-campus ATM, branch and program opportunities.

A credit union evolves its name as its field of membership expands.

Filene researchers say it does; credit unions that display this difference post better performance metrics than credit unions that don't.

The credit union's CEO says it wants "to inspire upward financial success and to help our members achieve their dreams."

A meth awareness campaign-gone-wrong reminds CUs not to outsource their public-facing marketing campaigns.