Communicating Effectively With Members During the Coronavirus Crisis

Screenshot of coronavirus information on OnPoint Community CU’s (Portland, Ore.) website.

Unemployment is spreading faster than the coronavirus itself. During these fast-changing and uncertain times, people are struggling to pay their bills and worrying about the long-term effects of an economic recession. A recent poll by USA Today found that Americans are currently more worried about financial health than their physical health.

Your credit union, like most businesses, is likely in a mad scramble right now as you figure out how to best respond to this growing crisis. You may be grappling with branch closures, temporary layoffs, and a flood of incoming communications from anxious members. No one would blame you if you’re feeling a little lost. There is no global pandemic playbook; we’re all facing this strangeness and uncertainty together.