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Communicating Effectively With Members During the Coronavirus Crisis

Take note of these best practices for using your website and digital channels to reach members during this unprecedented time.

By Cameron Madill | March 23, 2020 at 12:21 PM
Web page screenshot of CU's coronavirus page Screenshot of coronavirus information on OnPoint Community CU’s (Portland, Ore.) website.

Unemployment is spreading faster than the coronavirus itself. During these fast-changing and uncertain times, people are struggling to pay their bills and worrying about the long-term effects of an economic recession. A recent poll by USA Today found that Americans are currently more worried about financial health than their physical health.

Your credit union, like most businesses, is likely in a mad scramble right now as you figure out how to best respond to this growing crisis. You may be grappling with branch closures, temporary layoffs, and a flood of incoming communications from anxious members. No one would blame you if you’re feeling a little lost. There is no global pandemic playbook; we’re all facing this strangeness and uncertainty together.

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