Marketing

The North Carolina credit union alleges infringement in the proposed name for the merged BB&T-SunTrust institution.

Meaningful differentiation is a growing challenge and more powerful opportunity than ever before.

The credit union said it considered more than 2,000 new names.

The season-long deal includes signage at the arena, advertising and special event nights.

Experts explain why and how injecting emotions into marketing messages works and can produce better results.

CUs must work to capture the deposits of millennials and Gen Z before it's too late.