Marketing

Resources

• The Changing Consumer: 5 Trends Shaping the Cross-Border Payment Landscape

  From Brightwell

  With the global digital remittance market size valued at $19.65 billion in 2022 it is crucial for credit unions to understand emerging payments trends to better capture a piece of it. This white paper delves into five user preferences and trends that are set to transform the cross-border payments landscape.

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• Executive Search and Professional Recruiting: How Credit Unions Hire Effectively

  From Cornerstone Resources

  Most credit unions struggle to recruit top candidates. Download this white paper and learn effective strategies to find and hire qualified candidates who fit with your credit union’s culture.

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• 5 Questions to Ask When Choosing an Auto Lending Enablement Solution

  From Open Lending

  Many credit unions use a lending enablement platform, however a recent study shows over half are only somewhat satisfied with their existing solution. This interactive eBook outlines five essential questions automotive lenders should ask before they invest in a Lending Enablement Solution.

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• Credit Card Programs: Does the value outweigh the risk?

  From Elan Credit Card

  Learn about the risks of unbalanced assets, costs of credit card program management and factors to consider when evaluating your program’s profitability.

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• 5 Reasons to Embed a Global Payments Solution Directly Into Your Product

  From Brightwell

  Is your credit union relinquishing the opportunity to facilitate global payments to third-party providers? You may be at risk of losing those member relationships altogether. Discover why embedding a global payments solution directly into your product will help improve the member experience, and boost retention and loyalty.

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• Intelligent Virtual Assistants: One Piece of a Bigger Contact Center Puzzle

  From GLIA

  High call volumes have become a major problem for most credit union contact centers. Many CUs are drawn to the benefits of Intelligent Virtual Assistants (IVAs) to handle routine calls and screen requests. But they aren’t a silver bullet. This paper explores why IVAs are an incomplete solution on their own and how to leverage them as part of a complete member service strategy.

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• Repositioning Bill Pay at the Center of the Credit Union Digital Experience

  From Alacriti

  The payment landscape is changing rapidly. While members are doing more of their bill payments online, credit union websites and mobile apps are falling behind biller sites in facilitating these payments. This brief discusses the importance of understanding members’ behavior and how to meet their needs through digital channels.

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• The Evolving State of Debit Interchange

  From Co-op Solutions

  Debit is an important piece of the payments puzzle and members’ preference for using it over cash is growing. Download this white paper to explore certain strategies your credit union can employ within debit programs to drive member engagement, loyalty and growth.

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• How to Build the Tech Talent Force Credit Unions Need: Addressing the Credit Union Tech Talent Shortage

  From Trellance

  Where has all the tech talent gone for credit unions? Accelerating digitization, due to factors like covid and current market conditions, will continue to bottleneck tech talent for credit unions into the foreseeable future. This white paper explores how you can address the shortage and build a tech talent force for your credit union.

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• How to Build Your Data Maturity Action Plan (Tools + Checklists)

  From Trellance

  Becoming data-driven is a priority for most credit unions. But figuring out how is another story. Download this guide and learn how to start thinking about your data journey differently to build an effective action plan for the future.

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• Consumer Bill Payments in 2022: Trends Report

  From Alacriti

  As consumers have more choices than ever, simplicity and ease of use are of paramount importance. This report distills proprietary consumer bill payments data to provide insights into actual payment behavior so you can make better business decisions to provide a more seamless experience for your members.

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• Top 10 Misconceptions About the FedNow® Service

  From Alacriti

  The FedNow Service is estimated to launch in July. This information brief outlines and dispels common misconceptions about what to expect and tips for credit unions to fully benefit from the rail.

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• Sound Credit Union Expands Loan Availability to Underserved Near-Prime Borrowers

  From Open Lending

  Discover how the Washington-based credit union generated an 8% yield increase by approving more near-prime loan applications without unnecessary risk or friction.

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• AI as an Extension of the Lending Process, Not a Replacement

  From Open Lending

  This article explores how AI makes the auto lending process more inclusive and accurate for credit unions, but why it can’t and shouldn’t become a lender’s sole solution.

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• Drive Efficiency & Satisfaction With Intelligent Voice Automation

  From GLIA

  Learn how to take your credit union’s call center to the next level and overcome the most pressing challenges with intelligent voice-enabled chatbots.

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• Q1 Survey Shows 33% of Cardholders Increased Spending

  From Elan Credit Card

  Nearly 33% of cardholders increased their credit card spending over the last six months, showing how critical credit cards are in today's economic environment.

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• Credit Card Strategy in a Rising Rate Environment

  From Elan Credit Card

  With the current economic environment and rise in interest rates, credit unions may find the credit card market increasingly complex to operate internally. Learn why shifting from insourcing to outsourcing your credit card program can benefit your credit union.

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• Top 5 Merchant Payments Trends to Watch for in 2023

  From Elan Credit Card

  Customer payment expectations are shifting. Explore the top five merchant payments trends we’re watching in 2023 and learn how a partnership may help meet the needs of your members.

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• Payment Hub Vendors: Options for Credit Unions to Modernize Payment Infrastructure

  From Alacriti

  Access this report for an in-depth evaluation and analysis of key trends and leading vendors in the payments hub and infrastructure market.

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• Ultimate Guide to CoBrowsing

  From GLIA

  CoBrowsing supplies new life to chat and other credit union channels, like phone, to create a high-touch, deeper level of engagement to truly stand out. Access this interactive guide to learn how your credit union can reap the full benefits of CoBrowsing.

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• A 5-Factor Storm of Auto Lending Risks: How to Protect Your Credit Union

  From State National

  Auto delinquencies are on the rise. Whether it’s the economic uncertainty, higher interest rates, or record levels of debt, the percentage of auto loans transitioning into delinquency is rising at an accelerated rate. Learn how to mitigate these risks and protect your loan portfolio and your members.

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• Minding the GAP Is More Important Than Ever: 8 Reasons Why

  From State National

  Why is Guaranteed Asset Protection (GAP) more valuable than ever before? Here are 8 reasons why protecting your auto loan portfolio -- and your members -- from the financial hazards caused by rising deficiency balances is critical today.

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• Helping Your Members Maintain their Credit Scores with Collateral Protection Insurance (CPI)

  From State National

  Credit scores play an important role in your members’ everyday life, including employment, insurance, and rental eligibility. Learn how CPI can help your credit union support your members’ financial well-being and maintain credit scores, especially in the event of accidents and other unexpected economic circumstances.

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• Why Moving From CPI to Blanket Is Risky Business

  From State National

  Switching your portfolio protection solution from CPI to a blanket policy often comes with unintended consequences for credit unions. This paper illustrates the surprising bottom-line costs (up to $1.7M) and impacts for one credit union who made the switch, and the advantages of CPI.

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• A Collaborative Approach to Credit Union Fiduciary Responsibilities

  From State National

  Business partners and service providers can be an unexpected but valuable resource to help deliver on your credit union’s fiduciary responsibilities. Learn six surprising ways you can leverage your partnerships to best serve your members while also fulfilling your mission.

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• Real-Time Payments: How to Monetize and Stay Competitive

  From Alacriti

  Learn how your credit union can capitalize on real-time payments by both optimizing and monetizing them.

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• Real-Time Payments Funding Agents 101

  From Alacriti

  This white paper uncovers what credit unions should know about using funding agents to connect to real-time payment rails and the benefits they offer.

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• The Credit Card Pull: How to Attract the Next Generation of Members

  From Elan Credit Card

  Young adults are the future of your credit union. From college to home-buying, learn why credit cards are key to winning the loyalty of Gen Z and millennials.

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• 6 Signs It's Time to Modernize Your Credit Union's Call Center

  From GLIA

  A vast number of credit unions still rely on legacy telephone systems that are siloed and disconnected from their digital channels and the modern banking experience members expect. This white paper explores how to bring your CU’s phone experience into the modern age.

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• Retaining Customers Throughout Technology Upgrades & Conversions

  From GLIA

  Upgrades, modifications or conversions to your credit union’s digital capabilities shouldn’t adversely affect your members. Ensuring that digital customer service is in place before updates provides a familiar way to support users. Download this white paper and learn how to overcome pitfalls and challenges during your technology changes.

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• Think Beyond Credit Score: How Credit Unions Can Grow and Engage Members

  From Elan Credit Card

  A credit union’s ability to deliver the right products and services that best meet members’ daily needs is the most important factor in creating a superior member experience.

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