Marketing

A lounge at The BayCare Sound, a waterfront concert venue in Florida, will showcase the credit union's brand.

The 2026 partnership includes signage, gate branding and a player recognition sponsorship.

New initiative, debuting in July 2026, will help credit unions define their value, build loyalty and connect more effectively with members.

Partnership includes naming rights for UB Stadium, Alumni Arena and athletics village, plus funding for student scholarships and emergency aid.

The 10-year partnership provides $1.74 million annually for UNM Athletics and includes financial literacy programs for student-athletes.

Since its launch, the program has supported 39 nonprofits and contributed more than $200,000 to Florida communities.