Los Angeles Lakers forward Anthony Davis talks on stage with First Entertainment Chief Marketing Officer Amondo Redmond about being the official brand ambassador for the credit union. Los Angeles Lakers forward Anthony Davis talks on stage with First Entertainment Chief Marketing Officer Amondo Redmond about being the official brand ambassador for the credit union. (Photo by Joe Scarnici/Getty Images for First Entertainment)

The Hollywood, Calif.-based First Entertainment Credit Union is the new official credit union of the Los Angeles Lakers basketball team.

The credit union, which has $1.6 billion in assets and about 87,000 members, said in an announcement that the multi-season sponsorship agreement includes branding and promotions inside the STAPLES Center for Lakers home games. It also includes Lakers-related events at L.A. Live, as well as advertising around Los Angeles. Financial terms of the deal were not disclosed.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


NOT FOR REPRINT

© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Tina Orem

Dig Deeper

 

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.