Marketing

Experts explain why and how injecting emotions into marketing messages works and can produce better results.

CUs must work to capture the deposits of millennials and Gen Z before it's too late.

Credit union marketers are in a unique position to bring these core principles to the forefront.

Targeted digital ads are the new status quo, but they can feel cold and mechanical.

The credit union will pay $1.5 million per year for five years under the agreement.

The Iowa credit union will pay $1.4 million for the naming rights to a field house attached to Xtream Arena.