CUs see membership growth. Source: Muslianshah Masrie/Shutterstock

What drives us to grow beyond where we are? If you’re a credit union, you’re driven by the desire to do more for your membership. But what is it that ignites your passion to take action in pursuit of growth – making and taking opportunities that turn possibilities into realities? It’s often what happens when our mindset pivots from seeking immediate wins to appreciating the long-term possibilities. When a growth mindset takes root, the results can be nothing short of amazing.

For over 1,000 credit unions, two system partners and CUNA, that growth mindset and passion for our movement is what fuels the first and only national campaign to advance broader consumer consideration for credit unions. Their belief in the campaign’s mission and the long-term objective of creating new credit union die-hards has brought about an amazing – and growing – groundswell among our industry.

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