Marketing

JACKSON, Mich. - American 1 Federal Credit Union's second Spring Expo had a major goal - to grant women here at least one day to not only focus on themselves but also make personal improvements to their lives. Women here were obviously grateful for the respite as neither snow nor...

TINTON FALLS, N.J. - United Teletech Federal Credit Union has named Patricia M. Hansen director of marketing and community relations. Hansen's responsibilities range from creating and executing marketing plans and branding initiatives to advertising, Internet communications and community outreach. Previously serving as Public Relations and Marketing Coordinator for Memorial Medical...

PALM SPRINGS, Calif. - Mark Adams doesn't pull any punches in discussing how credit unions nationwide treat potential members on the telephone. "Congratulations," he told a gathering of marketing professionals at the 12th annual CUNA Marketing and Business Development Conference. "Everybody stinks." And with that, Adams, a former college basketball...

WOODBURY, Minn. - Who better than a teen to know what would appeal to other teens? Postal Credit Union (PCU) has teamed up with Tartan High School DECA students for the fourth consecutive year to create marketing pieces that will appeal to the credit union's teenage members. The students conduct...

BATON ROUGE, La. - LA DOTD Federal Credit Union members William and Sherry Pousson are the lucky "million and more" scorecard point winners of the LA DOTD Federal Credit Union and Certegy Score Card Rewards Program Drawing. The Score Card Rewards Program is a bonus for members to gain prizes,...

NEW YORK - It took one Leukemia and Lymphoma Society Team in Training meeting to get Montauk Credit Union Marketing Director Christina Goethe hooked on running. With a goal of raising $4,000, Goethe is currently in training to run her first marathon -the Rock-n-Roll Marathon in San Diego on June...