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News and information involving credit union marketing executives as well as digital, mobile and social media marketing efforts.
WALNUT CREEK, Calif.-The Marketing Association of Credit Unions (MAC) has recently elected members of its board of directors. The following officers have been elected to the 2004-2005 board: Cabrillo CU VP Marketing Anne Upson-Legg, chair; Redwood CU Marketing Manager Kate Kelly, chair-elect; and Energy First CU VP Marketing Darlene Diamond,...
WALNUT CREEK, Calif.-The Marketing Association of Credit Unions (MAC) has recently kicked off the first in a series of free educational Webinars for its members. The first Webinar, entitled Marketing Muscle for Lenders-Creating Your Competitive Edge was presented by CUNA Mutual Group Director of Brand Strategy/Consulting Deborah Watterson and featured...
WEST PALM BEACH, Fla. - Experts say the quickest route to reaching younger members is through financial literacy efforts. "One myth is that youth programs have to be elaborate," said Raleigh-North Carolina-based State Employees Credit Union Senior Vice President Education Services Leigh Brady. "It just isn't true-any and everything you...
BROCKTON, Mass. - Credit unions interested in emphasizing the good they do in communities may want to consider following HarborOne Credit Union's lead. The over $1 billion credit union is making sure that local officials and consumers know just how deeply it's involved in the community with a special community...
OLYMPIA, Wash. -Washington State Employees Credit Union (WSECU) has literally dressed up its brand by launching a new employee apparel program. WSECU employees throughout the state will now be sporting shirts embroidered with the WSECU logo. "We made the move because we want to make it easy for members to...
DALTON, Ga. - Georgia Federal Credit Union's Dalton branch goes to the head of the class for innovation in promoting its home equity and other consumer loans. Staffers played up a graduation theme by sporting graduation caps and gowns while handing out "diplomas" imprinted with GFCU's home equity and car...
SANTA ANA, Calif. -Patriots Federal Credit Union's latest branch grand opening has not only created quite a buzz around town but has been a home run for members. "Patriots FCU is about tradition. We felt it would be fitting to throw out the first pitch, rather than simply cut a...
MIAMI - Recognizing that speaking the members' language is just one key to building better relationship, Pan Am Horizons Federal Credit Union is letting members know We're Here for You! Designed to increase brand awareness, the bilingual radio advertising campaign focuses on how the credit union makes members' lives better....
HOUSTON -First Educators Credit Union has made a "smart" move to a new name. Effective July 1 the $260 million credit union will change its name to Smart Financial Credit Union. For First Educators Credit Union, entry in the name change game has been sparked in part by its members....
TOLEDO, Ohio -Credit unions interested in turning their annual meeting into the talk of the town may want to pick a theme. After all, members attending the Sun Federal Credit Union 53rd annual meeting didn't know they'd be "following the yellow brick pathway" to fun. "We do a theme for...
From Elan Credit Card
A credit union’s ability to deliver the right products and services that best meet members’ daily needs is the most important factor in creating a superior member experience.
Download ResourceFrom Alogent
Enhance your credit union’s security with a comprehensive approach to check fraud mitigation. Discover how built-in capabilities safeguard both your organization and your members.
Download ResourceFrom Alogent
Learn how to empower small and medium business (SMB) account holders to address their specific needs, foster growth and attract new business.
Download ResourceFrom State National
By harnessing the power of data, credit unions can enhance their services, optimize operations, and better serve their members. Here are 9 FAQs and answers about using predictive data.
Download ResourceFrom State National
As economic experts scrutinize current data and trends, they predict that the path ahead is likely to have its share of obstacles. This white paper outlines strategies to monitor and navigate various risk factors impacting auto financing to better protect your credit union.
Download ResourceFrom Elan Credit Card
Social media scams, phishing, and telephone-oriented attack delivery are a few of the increasingly sophisticated attack methods by cybercriminals. Learn more about these evolving techniques and how to protect your members.
Download ResourceFrom Alogent
Download this white paper and learn how to achieve a consistent user experience, data control, and cost reductions in payments.
Download ResourceFrom Alogent
This info brief outlines important considerations and questions your team should take into account when evaluating a digital banking platform.
Download ResourceFrom Alogent
Download this white paper and learn how a software development kit (SDK) can help you meet your credit union’s digital banking goals by enabling custom alterations and augmenting an off-the-shelf product to meet specific goals without impacting the base product.
Download ResourceFrom Alogent
Download this white paper and learn how to achieve a consistent user experience, data control, and cost reductions in payments.
Download ResourceFrom Alogent
Credit unions have reached a fork in the road and find themselves pondering the same question -- does our digital banking solution still meet market needs, or is it time to consider an upgrade? Download this eBook to find out how your credit union can continue to meet member expectations.
Download ResourceFrom Alogent
Just as you’d recognize a loyal member when they walk into the branch, your digital banking platform should express the same familiarity as a friendly face. Download this eBook and learn how to bring a human touch to your digital member experiences in order to build member trust and loyalty.
Download ResourceFrom Alogent
Everyone talks about a seamless user journey and personalized banking services, but how does that become today’s reality for credit unions rather than just a goal? Download this white paper to find out how.
Download ResourceFrom Alogent
When selecting a digital banking platform, the questions you ask are critical and should tell your story. Many RFPs focus on features, functionality, and price, and although these are important points, consider asking more focused questions that align with your long-term strategy, such as the ones suggested in this white paper.
Download ResourceFrom Melissa
Did you know the risk for member turnover drops from 50% to 25% when a member has two or more products with your credit union?² This whitepaper outlines the critical role that clean data plays in helping your credit union retain and grow membership.
Download ResourceFrom GLIA
When it comes to your credit union’s contact center, Intelligent Virtual Assistants (IVAs) are essential but incomplete solutions for managing volume. Discover how to integrate IVAs into a broader digital member service strategy for maximum efficiency.
Download ResourceFrom Alacriti
Tap into the potential of real-time payments for small and medium-sized businesses (SMBs) and corporations. Discover insights and strategies on adoption rates, and opportunities for your credit union in this comprehensive report.
Download ResourceFrom Alacriti
Electronic Bill Presentment and Payment (EBPP) offers credit unions a number of benefits. Discover how to enhance member satisfaction, streamline payment processes, and more in this webinar brief.
Download ResourceFrom GLIA
These unmistakable signs indicate your credit union’s call center needs a modern overhaul. Stay ahead of the curve and elevate your member service experience today.
Download ResourceFrom Alacriti
Is your organization looking toward real-time payments to modernize your services? This brief discusses technology enablers for real-time payments, clearing rules and message specifications, and customer support challenges in a real-time environment.
Download ResourceFrom Mortgage Capital Trading
Unlock the potential for your credit union members by optimizing your investor set. Learn how to maximize profitability, offer better rates, and enhance your market share.
Download ResourceFrom Brightwell
Discover how Dash Solutions and Brightwell collaborated to revolutionize cross-border payments for rural workers using the Dash mobile app. Read the case study now!
Download ResourceFrom Elan Credit Card
Does the value outweigh the risk? Review three key considerations when evaluating whether to invest in growing an internal credit card program or explore an outsourced solution.
Download ResourceFrom Upstart
Explore how a credit union strategically adapted to economic changes, achieving higher returns, flexible loan volumes, and gaining over 1,500 creditworthy members in just one year through a transformative partnership.
Download ResourceFrom Greenlight
Amidst a shifting financial landscape, it’s never been more important to retain members and attract the next generation of customers. In this white paper, discover how offering family-centric financial education can empower parents to raise financially literate kids, fostering loyalty and growth for your credit union.
Download ResourceFrom Brightwell
Explore the intricacies of credit card fraud with this comprehensive article. Learn about the varying types of fraud attacks and scams, their unique challenges, and multi-layered approaches to protect your credit union and members.
Download ResourceFrom Alkami
In 2024, the financial industry is clearly facing a radical transformation, and these challenges are altering the landscape as we know it. This playbook explores the opportunities and challenges that lie ahead for credit unions and the financial industry. Use it as a guide to gain a competitive edge in this new landscape.
Download ResourceFrom Mortgage Capital Trading
2024 is in full swing and experts are here to inform, predict and guide you through all of your most pressing 2024 housing market questions. This whitepaper will help you gain clarity and clear up future predictions in regard to the most important topics in the housing market right now.
Download ResourceFrom Open Lending
This white paper offers credit unions a strategic advantage with insights for planning and exploring new opportunities in the evolving automotive financing landscape. Leverage this information to contribute to the long-term success and sustainability of your credit union in 2024.
Download ResourceFrom Elan Credit Card
Learn where consumers are applying for credit cards, what type of spenders they are, what features are most persuasive, and what smaller financial institutions should focus on to continue expanding their market share.
Download ResourceFrom Upstart
When Vantage West CU decided to prioritize a seamless digital experience and data-driven lending decisions, they knew the right partner was critical. Download this case study and discover how they diversified their loan portfolio, acquired 1400 new members in 6 months, and built in flexibility to withstand the economic cycles.
Download ResourceFrom Elan Credit Card
Customer payment expectations are shifting. Explore the top five merchant payments trends we’re watching in 2023 and learn how a partnership may help meet the needs of your members.
Download ResourceFrom Elan Credit Card
Nearly 33% of cardholders increased their credit card spending over the last six months, showing how critical credit cards are in today's economic environment.
Download ResourceFrom Elan Credit Card
Young adults are the future of your credit union. From college to home-buying, learn why credit cards are key to winning the loyalty of Gen Z and millennials.
Download ResourceFrom Elan Credit Card
With the current economic environment and rise in interest rates, credit unions may find the credit card market increasingly complex to operate internally. Learn why shifting from insourcing to outsourcing your credit card program can benefit your credit union.
Download ResourceFrom Elan Credit Card
A credit union’s ability to deliver the right products and services that best meet members’ daily needs is the most important factor in creating a superior member experience.
Download ResourceFrom Alogent
Enhance your credit union’s security with a comprehensive approach to check fraud mitigation. Discover how built-in capabilities safeguard both your organization and your members.
Download ResourceFrom Alogent
Learn how to empower small and medium business (SMB) account holders to address their specific needs, foster growth and attract new business.
Download ResourceFrom State National
By harnessing the power of data, credit unions can enhance their services, optimize operations, and better serve their members. Here are 9 FAQs and answers about using predictive data.
Download ResourceFrom State National
As economic experts scrutinize current data and trends, they predict that the path ahead is likely to have its share of obstacles. This white paper outlines strategies to monitor and navigate various risk factors impacting auto financing to better protect your credit union.
Download ResourceFrom Elan Credit Card
Social media scams, phishing, and telephone-oriented attack delivery are a few of the increasingly sophisticated attack methods by cybercriminals. Learn more about these evolving techniques and how to protect your members.
Download ResourceFrom Alogent
Download this white paper and learn how to achieve a consistent user experience, data control, and cost reductions in payments.
Download ResourceFrom Alogent
This info brief outlines important considerations and questions your team should take into account when evaluating a digital banking platform.
Download ResourceFrom Alogent
Download this white paper and learn how a software development kit (SDK) can help you meet your credit union’s digital banking goals by enabling custom alterations and augmenting an off-the-shelf product to meet specific goals without impacting the base product.
Download ResourceFrom Alogent
Download this white paper and learn how to achieve a consistent user experience, data control, and cost reductions in payments.
Download ResourceFrom Alogent
Credit unions have reached a fork in the road and find themselves pondering the same question -- does our digital banking solution still meet market needs, or is it time to consider an upgrade? Download this eBook to find out how your credit union can continue to meet member expectations.
Download ResourceFrom Alogent
Just as you’d recognize a loyal member when they walk into the branch, your digital banking platform should express the same familiarity as a friendly face. Download this eBook and learn how to bring a human touch to your digital member experiences in order to build member trust and loyalty.
Download ResourceFrom Alogent
Everyone talks about a seamless user journey and personalized banking services, but how does that become today’s reality for credit unions rather than just a goal? Download this white paper to find out how.
Download ResourceFrom Alogent
When selecting a digital banking platform, the questions you ask are critical and should tell your story. Many RFPs focus on features, functionality, and price, and although these are important points, consider asking more focused questions that align with your long-term strategy, such as the ones suggested in this white paper.
Download ResourceFrom Melissa
Did you know the risk for member turnover drops from 50% to 25% when a member has two or more products with your credit union?² This whitepaper outlines the critical role that clean data plays in helping your credit union retain and grow membership.
Download ResourceFrom GLIA
When it comes to your credit union’s contact center, Intelligent Virtual Assistants (IVAs) are essential but incomplete solutions for managing volume. Discover how to integrate IVAs into a broader digital member service strategy for maximum efficiency.
Download ResourceFrom Alacriti
Tap into the potential of real-time payments for small and medium-sized businesses (SMBs) and corporations. Discover insights and strategies on adoption rates, and opportunities for your credit union in this comprehensive report.
Download ResourceFrom Alacriti
Electronic Bill Presentment and Payment (EBPP) offers credit unions a number of benefits. Discover how to enhance member satisfaction, streamline payment processes, and more in this webinar brief.
Download ResourceFrom GLIA
These unmistakable signs indicate your credit union’s call center needs a modern overhaul. Stay ahead of the curve and elevate your member service experience today.
Download ResourceFrom Alacriti
Is your organization looking toward real-time payments to modernize your services? This brief discusses technology enablers for real-time payments, clearing rules and message specifications, and customer support challenges in a real-time environment.
Download ResourceFrom Mortgage Capital Trading
Unlock the potential for your credit union members by optimizing your investor set. Learn how to maximize profitability, offer better rates, and enhance your market share.
Download ResourceFrom Brightwell
Discover how Dash Solutions and Brightwell collaborated to revolutionize cross-border payments for rural workers using the Dash mobile app. Read the case study now!
Download ResourceFrom Elan Credit Card
Does the value outweigh the risk? Review three key considerations when evaluating whether to invest in growing an internal credit card program or explore an outsourced solution.
Download ResourceFrom Upstart
Explore how a credit union strategically adapted to economic changes, achieving higher returns, flexible loan volumes, and gaining over 1,500 creditworthy members in just one year through a transformative partnership.
Download ResourceFrom Greenlight
Amidst a shifting financial landscape, it’s never been more important to retain members and attract the next generation of customers. In this white paper, discover how offering family-centric financial education can empower parents to raise financially literate kids, fostering loyalty and growth for your credit union.
Download ResourceFrom Brightwell
Explore the intricacies of credit card fraud with this comprehensive article. Learn about the varying types of fraud attacks and scams, their unique challenges, and multi-layered approaches to protect your credit union and members.
Download ResourceFrom Alkami
In 2024, the financial industry is clearly facing a radical transformation, and these challenges are altering the landscape as we know it. This playbook explores the opportunities and challenges that lie ahead for credit unions and the financial industry. Use it as a guide to gain a competitive edge in this new landscape.
Download ResourceFrom Mortgage Capital Trading
2024 is in full swing and experts are here to inform, predict and guide you through all of your most pressing 2024 housing market questions. This whitepaper will help you gain clarity and clear up future predictions in regard to the most important topics in the housing market right now.
Download ResourceFrom Open Lending
This white paper offers credit unions a strategic advantage with insights for planning and exploring new opportunities in the evolving automotive financing landscape. Leverage this information to contribute to the long-term success and sustainability of your credit union in 2024.
Download ResourceFrom Elan Credit Card
Learn where consumers are applying for credit cards, what type of spenders they are, what features are most persuasive, and what smaller financial institutions should focus on to continue expanding their market share.
Download ResourceFrom Upstart
When Vantage West CU decided to prioritize a seamless digital experience and data-driven lending decisions, they knew the right partner was critical. Download this case study and discover how they diversified their loan portfolio, acquired 1400 new members in 6 months, and built in flexibility to withstand the economic cycles.
Download ResourceFrom Elan Credit Card
Customer payment expectations are shifting. Explore the top five merchant payments trends we’re watching in 2023 and learn how a partnership may help meet the needs of your members.
Download ResourceFrom Elan Credit Card
Nearly 33% of cardholders increased their credit card spending over the last six months, showing how critical credit cards are in today's economic environment.
Download ResourceFrom Elan Credit Card
Young adults are the future of your credit union. From college to home-buying, learn why credit cards are key to winning the loyalty of Gen Z and millennials.
Download ResourceFrom Elan Credit Card
With the current economic environment and rise in interest rates, credit unions may find the credit card market increasingly complex to operate internally. Learn why shifting from insourcing to outsourcing your credit card program can benefit your credit union.
Download ResourceFrom Elan Credit Card
A credit union’s ability to deliver the right products and services that best meet members’ daily needs is the most important factor in creating a superior member experience.
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