Marketing

MAPLE GROVE, Minn.- TopLine Federal Credit Union has promoted Ronda Bandy to marketing manager. Bandy has more than 13 years of marketing experience and a degree in applied design from the University of Minnesota. In her new position, Bandy is responsible for day-to-day marketing operations including identifying and implementing marketing,...

BURLINGTON, Vt. - Vermont State Employees Credit Union is part of a unique alliance here dedicated to raising public awareness of Vermont cooperatives. Launched by local Cabot Creamery, the Vermont Alliance of Cooperatives was initially formed to just promote October as Co-op Month, but the group hopes its joint awareness...

CHATTANOOGA, Tenn. - Chattanooga Area Schools Federal Credit Union is making the most of its first million dollar dividend by turning it into a fun marketing campaign. "We've been issuing bonuses an average of two out of three years since the mid-`90s but this represents 1% of all our assets...

ST. PAUL, Minn. - A creative solution to a flu vaccine shortage has garnered Affinity Plus Federal Credit Union some great national coverage. When a nationwide vaccine shortage preempted the Fergus Falls branch's health clinic, staffers provided cans of chicken noodle soup and tissues to attendees. The news hit the...

LA HABRA, Calif. -South Western Federal Credit Union Looney Tunes Saving Club members have spent their summer in a "piggy" feeding frenzy. During a recent two month "Feed Your Piggy" summer deposit promotion, some 900 kids club members brought in over $51,000. "We were thrilled by the overwhelming response from...

WORCESTER, Mass. -Digital Federal Credit Union's aggressive brand awareness campaign has scored a new high as the City of Worcester has granted the over $2.4 billion credit union naming rights to Worcester's Centrum Centre Arena and Convention Center Complex. As part of a $5.2 million, 10-year partnership, the facility will...

HANSCOM AFB, Mass. -Hanscom Federal Credit Union has demonstrated its dedication to financial literacy by launching Kids CU, a program that helps families teach children about money. "Kids CU helps young members develop a strong foundation," said Hanscom FCU Board Chair Paul Marotta. "Financial literacy is a national issue. As...

MEMPHIS, Tenn. - Memphis Area Teachers' Credit Union is counting on Director of Hispanic Operations Monica Henao to help reach out to the area's growing Hispanic community. In the credit union's newly created position, Henao will be responsible for serving the community's needs from outreach and education to developing products...