HUNTSVILLE, Ala. – Redstone Federal Credit Union has found success with its new quarterly magazine Connections. The second edition mailed to over 150,000 households in the Tennessee Valley area has earned rave reviews from members. “Since our premiere issue of Connections last August, we’ve heard nothing but compliments from our members and we couldn’t be more delighted in the overall success of this magazine,” said Redstone FCU President Gerald Toland. “This edition contains a lot of good and beneficial information for our members and, for the first time, it includes advertising from several of our area businesses who have partnered with the credit union as service groups.” Media kits were created and sent out to perspective advertisers. “We had a goal of how much advertising we wanted to have in the magazine and we actually surpassed that goal,” said Ken Jost, assistant vice president of marketing. “By giving our service groups the opportunity to advertise in the magazine, we’re adding more value to being an RFCU Service Group while offsetting the cost of production and distribution of the magazine. It’s a winning combination for us and area businesses.” According to Jost, replacing the credit union’s traditional four-page newsletter with a 16-page magazine format, gives members a new approach to understanding the real benefits of being a credit union member and how Redstone FCU truly connects to the communities it serves. “Based on the success of advertising sales in this edition, we may have to look at increasing the number of pages for our third publication,” Jost said. “That is fine. We’ve got a lot of information we can get in it for our members to enjoy.”

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Dig Deeper


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.