Marketing

LAS VEGAS - Meriwest Credit Union Senior Account Manager Tanya Edwards and MidFlorida Federal Credit Union Board Secretary Sandy Prince took home first and second place honors during the CU Conferences Business Development Select Employee Group Conference. The Share Your Successes winners were selected by their peers. Edwards cites branding...

MADISON, Wis. - Over 140 credit unions are gearing up for the CUNA 2nd Annual Youth Saving Challenge, coinciding with National Credit Union Youth Week, April 17-23, 2005. Sponsored by CUNA, the free program is designed to help credit unions strengthen their relationship with youth and their families by encouraging...

LAUREL, Md. - A two month promotion with bear giveaways has helped Tower Federal Credit Union increase its online bill payment membership by 50%. In addition, the number of Tower FCU members signed up for e-statements totals over 15,000. During January and February, Tower FCU branches gave stuffed black bears...

WATERLOO, Iowa - John Deere Community Credit Union (JDCCU) has received two Gold ADDY Awards from the local Marketing, Advertising, and Communications Association (MAC). JDCCU took home honors in the categories of Regional TV Campaign and Regional Single TV spot. The two commercials will be forwarded to the 9th District...

TALLAHASSEE, Fla. - Southeast Corporate has won four ADDYs in the local advertising federation's ADDY competition. Sponsored by the American Advertising Federation, the ADDYs are one of the largest and most representative creative competitions in the advertising industry. Southeast won Gold for its Member Business Solutions flash-based Web site, besting...

WEST PALM BEACH, Fla. - When it comes to credit union marketing, less can sometimes lead to fabulous results. "Marketing campaigns can look good, but if it doesn't work it's not a good one," said CEFCU Vice President of Marketing Sue Yoder. Yoder says what has proved successful for CEFCU...