Marketing

DAYTON, Ohio - Financial marketing firm MarketMatch has recently signed a deal with Tallahassee-based Florida Commerce Credit Union to provide detailed member surveys. One of the first steps toward meaningful marketing is to really determine what members want instead of acting on what we think they want," said MarketMatch President...

MIRAMAR, Fla. - A visit from the famed Florida A&M University Marching "100" band to Eastern Financial Florida Credit Union headquarters was a big treat for staffers here. The marching band was slated to perform in several local South Florida Martin Luther King Day events but took time out for...

BURNSVILLE, Minn. - What do chiropractors and credit unions have in common? They both help ease stress and "pain". When US Federal Credit Union recently participated as an exhibitor at the Minnesota Chiropractic Association's Annual Convention, the $575 million credit union wasted no time showing attendees how much they have...

HARAHAN, La. -The Louisiana Credit Union League has promoted Alicia Blanda to director of communications. An award winning designer and a member of the League staff since 1999, Blanda has 15 years of experience in public relations and graphic design. In her new role, Blanda is responsible for planning, coordinating...

SUNRISE, Fla. - Broward Schools Credit Union is counting on a name change to BrightStar Credit Union to help honor its educational roots while appealing to the entire South Florida community. "We're still the same great credit union-owned by the same folks, our members-and with the same friendly staff," said...

HUNTINGTON Beach, Calif. - nuVision Financial Federal Credit Union has revved up its marketing strategy for 2005. The $657 million credit union has become the exclusive financial services partner to cable television's The Outdoor Life Network show Adventure Highway with Tom Holm. The deal, which covers four episodes, leverages television...

MADISON, Wis.- Credit union marketing executives are invited to "break out of the box" by participating in the first-ever Marketing Challenge, Thursday, April 14, 2005, to benefit the San Diego Children's Museum (SDCM). For the challenge, participants will join a team of fellow marketers-in a format based on popular NBC...

CHARLOTTE, N.C. - Charlotte Metro Credit Union has recently sponsored a local urban "old-school jam" radio station WBAV's new morning talk show Dollars and Sense as part of its continuing outreach efforts into the African-American community. Hosted by popular morning radio personality Jaye Delai, the program revolves around the idea...