Marketing

MADISON, Wis - Malahat Group International (MGI), the advertising agency behind the national brand campaign for America's Credit Unions since 1998, is moving into Madison with former CUNA Director of National Marketing Annette Hartung. Hartung is the new U.S. Account Director for the 26-year-old agency, which has done work for...

RIVERSIDE, Calif. - Riverside County's Credit Union Senior Vice President of Marketing/Business Development Ricki McManuis is one of six women named as the YWCA of Riverside County's Women of Achievement. According to YWCA of Riverside County Board President Carol Greene, the women embody the mission of the YWCA-to empower women...

RALEIGH, N.C. - Who says youth club mascots are just for kids? State Employees' Credit Union is using its kids club mascot FAT CAT to not only have fun but help build relationships and brand awareness across the state. Recently SECU's FAT CAT mascot along with representatives from SECU's education...

San Jose, Calif. - Santa Clara County Federal Credit Union kicked off the summer by hosting its Looney Tunes summer party for its LOONEY TUNES savings club members. To make the event a memorable one for kids the third annual Looney Tunes Summer party featured a who's who of cartoon...

MONTEREY PARK, Calif. - Energy First Credit Union, in keeping with its "green" awareness philosophy, has recently adopted a two-mile stretch of the Long Beach (710) Freeway. This marks the second highway adopted by Energy First CU - in March the $399 million credit union adopted a two mile stretch...

CHULA VISTA, Calif. - While her start in credit unions may have been a fluke, North Island CU Executive Vice President of member relations Planning Geri Dillingham has always been drawn to marketing. "I took a marketing class my senior year of college and enjoyed the creativity and strategy of...