Marketing

If your social strategy doesn't utilize employees to build connections in the community, it's time for a revamp.

Draw inspiration from Patelco's mass card reissue plan, and Diamond Award-winning direct mail and social media campaigns.

Unlike data-driven marketing, data-based marketing aligns content with the information members are seeking.

As concierge-like providers, CUs will know their members and communities well enough to always offer tailored services.

The changes are an attempt to better reflect the fields of membership.

The credit union will also be able to promote its services at events and student job fairs.