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4 Ways Credit Unions Can Fix Their Image Problem

CUs must show they have embraced technology while still retaining what’s always made them a great option for consumers.

By Drew Sementa | December 23, 2019 at 10:00 AM
What’s missing from your brand management strategy? Probably your employees.

Credit unions are enjoying a surge in popularity: The assets of the average credit union have risen from roughly 150 million dollars in 2013 to 260 million dollars today, as reported by Market Business News, and credit unions in the U.S. currently boast over 100 million members. For too long the advantages credit unions offer have been overshadowed by big banks, and today many consumers are rediscovering the value of banking with local financial institutions.

However, skeptics who still see credit unions through antiquated lenses remain. In order to win over those who doubt that credit unions can fulfill their modern banking needs, an image makeover is in order. Credit unions must show that they have embraced technology while still retaining what’s always made them a great option for millions of happy members. Here’s how.

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