Tru logos These are among 61 credit union or company logos included by Truist in its court filing.

The bank spawned by the merger of BB&T and SunTrust wants a federal court to declare it is free to call itself Truist Financial Corp. and reject trademark infringement claims by Truliant Federal Credit Union.

Truliant ($2.6 billion in assets, 251,233 members) filed its suit in the U.S. District Court near its Winston-Salem, N.C., headquarters on June 16, seeking to stop the giant bank from using the Truist name, claiming it would be infringing on Truliant’s trademarks, including its name and products that carry the “Tru” prefix.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Jim DuPlessis

A journalist for decades.

More from this author

Dig Deeper

 

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.