Marketing

GELNDALE, Calif. - A 65th Anniversary 1ST CITY SAVINGS Federal Credit Union birthday cake not only got members talking but resulted in $9.5 million in auto loans. As part of its two-month "Have your cake and Drive it too" campaign, a birthday cake designed by Stockton, California-based marketing firm Andermahr...

RIVERSIDE, Calif. - When Riverside County's Credit Union says "people come first" it means it and has opted to feature 16 of its 70,000 members as part of its new brand campaign. The "Makes Perfect Sense" brand campaign kicked off in May and real people from the Riverside County community...

DALLAS - Southwest Corporate FCU sent out hundreds of trees to credit unions during the month of April to draw attention to the thousands of trees it helps to preserve annually through its recycling program and its recent development of imaging services that helps reduce dependency on paper. Timed to...

RIVERSIDE, Calif. - Look out Katie and Matt because Riverside County's Credit Union's own Mark and Ricki are moving in. During a recent Orange Blossom Festival, RCCU President/CEO Mark Hawkins and Vice President Marketing/Business Development Ricki McManuis made their first television debut as hosts of the festival's Market Street Parade....

COLUMBUS, Ohio - Online marketing resource, ItsProfound.com recently celebrated its first anniversary. Since its launch in February 2001, ItsProfound.com has featured over 120 successful marketing campaigns from credit unions all across the nation. Each featured campaign includes an in-depth campaign narrative including specific information on the target audience, the offer,...

PASEDENA, Calif. - Wescom Credit Union is headed on air. As the corporate sponsor of public radio station KPCC 89.3FM, WCU will air announcements on KPCC and participate in select events organized by the station. "Public radio is supported by listeners and promotes consumer education and the public interest," said...