Marketing

MADISON, Wis. - If you think you've got what it takes to win a Golden Mirror Award then CUES wants you. So gather your most inventive and lucrative marketing projects from the past year and submit them to the 2003 CUES Golden Mirror Awards competition. Judges will evaluate each entry's...

WEST PALM BEACH, Fla. - Marketing executives do not have it easy, and given the intensified competition they are facing ever-growing challenges. A recent American Management Association survey finds that marketers feel that their most formidable challenges are found within their own organizations. Despite this, marketers said they fully accept...

DALLAS - Southwest Corporate Federal Credit Union hopes credit unions get "smart" about checking. The $7 billion corporate has unveiled the Smart Checking Campaign, which features four new "virtual" marketing kits to help credit unions promote their checking programs. The campaign is built around the concept that credit union checking...

NEW YORK - The latest "bad" word doesn't have four letters but only three -O-L-D. Surprising recent statistics show that maturity is in. Don't even think about calling these consumers over the age of 50 old. According to RoperASW research, the older mature consumers get, the higher they set the...

MAPLE GROVE, Minn. - Residents here are invited to pull out their finest attire, shine their shoes and put on their top hats by Firstel Federal Credit Union to celebrate not only a new community charter but the launch of a new name-TopLine Federal Credit Union. "Our goal is to...

SAN ANTONIO, Texas - The best compliment for the Alamo Chapter of Credit Unions is locals commenting that credit unions seem to be everywhere. What started in 1997 as a counterattack to banker mudslinging has grown into an annual multifaceted credit union awareness event. "When bankers first got into the...