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Everyone's a celebrity at Riverside County's Credit Union

By Myriam DiGiovanni

RIVERSIDE, Calif. - When Riverside County's Credit Union says "people come first" it means it and has opted to feature 16 of its 70,000 members as part of its new brand campaign. The "Makes Perfect Sense" brand campaign kicked off in May and real people from the Riverside County community...

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Southwest Corporate FCU saves a tree, promotes recycling program

Riverside County's Credit Union execs hit the air during Orange Blossom Festival

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Marketing Stories

May 07, 2002

ItsProfound.com turns one

COLUMBUS, Ohio - Online marketing resource, ItsProfound.com recently celebrated its first anniversary. Since its launch in February 2001, ItsProfound.com has featured over 120 successful marketing campaigns from credit unions all across the nation. Each featured campaign includes an in-depth campaign narrative including specific information on the target audience, the offer,...

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May 07, 2002

WESCOM CU hits the airwaves

PASEDENA, Calif. - Wescom Credit Union is headed on air. As the corporate sponsor of public radio station KPCC 89.3FM, WCU will air announcements on KPCC and participate in select events organized by the station. "Public radio is supported by listeners and promotes consumer education and the public interest," said...

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April 16, 2002

Diamond Awards seek to recognize innovation, not just performance

WASHINGTON - The New York State Credit Union League's efforts to keep its credit unions and the general public informed after the September 11 attacks won one of the over 300 CUNA Marketing Council's Annual Diamond Awards this year. Using primarily its Web site but also its newsletters and quarterly...

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July 10, 2001

A look at marketing credit union-style

WEST PALM BEACH, Fla. - Given the increasingly aggressive financial services landscape, credit unions are constantly challenged to develop innovative ways to stand out. The year 2001 marks the CU brand push where marketing is pivotal in helping today's credit unions differentiate themselves from the competition. Today's CU promotional materials...

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Marketing

Top Marketing Stories

Everyone's a celebrity at Riverside County's Credit Union

Southwest Corporate FCU saves a tree, promotes recycling program

Riverside County's Credit Union execs hit the air during Orange Blossom Festival

Recommended Just For You

Marketing Stories

ItsProfound.com turns one

WESCOM CU hits the airwaves

Diamond Awards seek to recognize innovation, not just performance

A look at marketing credit union-style