X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

NEW YORK – The key to reaching today’s youth lies in creating non-intrusive messages that are as unique as the individuals they target, says a recently released report by MarketResearch.com. According to the U.S. Youth Market: Deciphering the Diverse Life Stages and Subcultures of 15- to 24-Year-Olds report, tapping this $460 billion segment can be a tough sell considering this group is comfortable with technology and prefers to learn and make buying decisions through personal discovery, rather than in-your-face marketing. In addition, the report finds that the youth market is perhaps the most diverse demographic segment in America. Within the age group there are high school and college students, young married couples with children, single “blue-collar” males and post-grads living with their parents. On top of that there is the “urban youth” culture, which, while influenced by ethnic factors, is not restricted to any one race, ethnicity or even geographic location. “Because there is no such thing as a typical American `youth,’ effectively getting the message out can be a tall order for marketers,” said Don Montuori, MarketResearch.com acquisitions editor for packaged facts. “However, it can be done by focusing on the common theme of newly found independence. Even young people who still live at home are now making their own decisions.” The report provides detailed information about consumer demographics, attitudes and buying patterns as well as advertising case studies, product development, and emerging retail campaigns. The report also includes historical sales data, as well as market projections through 2007. Packaged Facts is a division of MarketResearch.com that produces research reports on a wide range of consumer industries, including information on domestic and global market trends and opportunities. For more information on the report visit the Web site at www.PackagedFacts.com.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Dig Deeper

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2020 ALM Media Properties, LLC. All Rights Reserved.