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MAC Board of Directors Announces Election Results

By Staff Writer

WALNUT CREEK, Calif.-The Marketing Association of Credit Unions (MAC) has recently elected members of its board of directors. The following officers have been elected to the 2004-2005 board: Cabrillo CU VP Marketing Anne Upson-Legg, chair; Redwood CU Marketing Manager Kate Kelly, chair-elect; and Energy First CU VP Marketing Darlene Diamond,...

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MAC Takes Training Online

Opportunity Knocking for Reaching Younger Members; CUs Need Only Open the Door

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July 06, 2004

HarborOne CU Shines Spotlight on Community Commitment

BROCKTON, Mass. - Credit unions interested in emphasizing the good they do in communities may want to consider following HarborOne Credit Union's lead. The over $1 billion credit union is making sure that local officials and consumers know just how deeply it's involved in the community with a special community...

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July 06, 2004

WSECU Staffers Experience a Brand Image Makeover

OLYMPIA, Wash. -Washington State Employees Credit Union (WSECU) has literally dressed up its brand by launching a new employee apparel program. WSECU employees throughout the state will now be sporting shirts embroidered with the WSECU logo. "We made the move because we want to make it easy for members to...

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July 06, 2004

GFCU Loan Promotion Graduates with Honors

DALTON, Ga. - Georgia Federal Credit Union's Dalton branch goes to the head of the class for innovation in promoting its home equity and other consumer loans. Staffers played up a graduation theme by sporting graduation caps and gowns while handing out "diplomas" imprinted with GFCU's home equity and car...

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July 06, 2004

Patriots FCU Ready to Play ball in New Neighborhood

SANTA ANA, Calif. -Patriots Federal Credit Union's latest branch grand opening has not only created quite a buzz around town but has been a home run for members. "Patriots FCU is about tradition. We felt it would be fitting to throw out the first pitch, rather than simply cut a...

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June 15, 2004

Pan Am Horizons FCU Brand Awareness A Jingle Away

MIAMI - Recognizing that speaking the members' language is just one key to building better relationship, Pan Am Horizons Federal Credit Union is letting members know We're Here for You! Designed to increase brand awareness, the bilingual radio advertising campaign focuses on how the credit union makes members' lives better....

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June 15, 2004

First Educators Credit Union "Smartens Up" with New Name

HOUSTON -First Educators Credit Union has made a "smart" move to a new name. Effective July 1 the $260 million credit union will change its name to Smart Financial Credit Union. For First Educators Credit Union, entry in the name change game has been sparked in part by its members....

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April 06, 2004

"Wizard of Oz" Theme Makes Sun FCU Annual Meeting a Hit - Cowardly Lion Gets an IRA

TOLEDO, Ohio -Credit unions interested in turning their annual meeting into the talk of the town may want to pick a theme. After all, members attending the Sun Federal Credit Union 53rd annual meeting didn't know they'd be "following the yellow brick pathway" to fun. "We do a theme for...

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Marketing

Top Marketing Stories

MAC Board of Directors Announces Election Results

MAC Takes Training Online

Opportunity Knocking for Reaching Younger Members; CUs Need Only Open the Door

Recommended Just For You

Marketing Stories

HarborOne CU Shines Spotlight on Community Commitment

WSECU Staffers Experience a Brand Image Makeover

GFCU Loan Promotion Graduates with Honors

Patriots FCU Ready to Play ball in New Neighborhood

Pan Am Horizons FCU Brand Awareness A Jingle Away

First Educators Credit Union "Smartens Up" with New Name

"Wizard of Oz" Theme Makes Sun FCU Annual Meeting a Hit - Cowardly Lion Gets an IRA