Marketing

WEST PALM BEACH, Fla. - From new competitors cropping up everywhere, branding buzz, and determining if or how CRM will be used - it is not easy being a credit union marketer especially during these trying economic times. Credit Union Times has reached out to marketers across CU-land to find...

BOCA RATON, Fla. - Ask a simple question and Members Insurance Services says it gets a huge response. Playing off an idea from one MIS owner/partner Sarasota Coastal Credit Union CEO Tom Randle to have credit union employees wear t-shirts that say "Ask me about insurance", MIS marketing department came...

FORT WORTH, Texas - For its 75th anniversary celebration Unity One Federal Credit Union is bringing the movies to its members. Launched earlier this year, the "Unity One is your ticket to the movies" campaign offers members the chance to win a grand prize of a complete Home Theatre System...

GELNDALE, Calif. - A 65th Anniversary 1ST CITY SAVINGS Federal Credit Union birthday cake not only got members talking but resulted in $9.5 million in auto loans. As part of its two-month "Have your cake and Drive it too" campaign, a birthday cake designed by Stockton, California-based marketing firm Andermahr...

RIVERSIDE, Calif. - When Riverside County's Credit Union says "people come first" it means it and has opted to feature 16 of its 70,000 members as part of its new brand campaign. The "Makes Perfect Sense" brand campaign kicked off in May and real people from the Riverside County community...

DALLAS - Southwest Corporate FCU sent out hundreds of trees to credit unions during the month of April to draw attention to the thousands of trees it helps to preserve annually through its recycling program and its recent development of imaging services that helps reduce dependency on paper. Timed to...