WEST PALM BEACH, Fla. – Marketing executives do not have it easy, and given the intensified competition they are facing ever-growing challenges. A recent American Management Association survey finds that marketers feel that their most formidable challenges are found within their own organizations. Despite this, marketers said they fully accept this challenge and believe one of their most important roles is to provide internal leadership to foster organizational alignment and act as the “voice of the customer”. In addition, marketers rated employers as average on the pace with which they adapt new processes; technologies; skills/behaviors to address changing marketplace conditions; and deliver marketing strategies. Top Four Key Marketing Priorities *Understanding our customers *Building a positive brand image *Improving marketing return *Cutting marketing expenses

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Dig Deeper


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.