Marketing

CHANTILLY, Va. - While most credit unions are reinventing themselves with some creative sometimes outlandish name changes, Justice Federal Credit Union found its unique brand by dipping into its past. "I guess this whole branding adventure started backwards because initially we just wanted to update and redesign our Web site,"...

NEW YORK - The key to reaching today's youth lies in creating non-intrusive messages that are as unique as the individuals they target, says a recently released report by MarketResearch.com. According to the U.S. Youth Market: Deciphering the Diverse Life Stages and Subcultures of 15- to 24-Year-Olds report, tapping this...

WEST PALM BEACH, Fla. - How many of us hear "zoom-zoom" and automatically think of Mazda or start tapping our feet to the beat of a Pringles can - ah, the wonder of advertising. A great commercial can make a lasting impression that brings to mind not only the company...

NONE

MADISON, Wis. - If you think you've got what it takes to win a Golden Mirror Award then CUES wants you. So gather your most inventive and lucrative marketing projects from the past year and submit them to the 2003 CUES Golden Mirror Awards competition. Judges will evaluate each entry's...

WEST PALM BEACH, Fla. - Marketing executives do not have it easy, and given the intensified competition they are facing ever-growing challenges. A recent American Management Association survey finds that marketers feel that their most formidable challenges are found within their own organizations. Despite this, marketers said they fully accept...