Marketing

DEARBORN, Mich. - For DFCU Financial, educating youth takes many forms-including a green thumb. The $1.6 billion credit union has sponsored a hands-on science education program called TreeKeepers Kids organized by the non-profit organization The Greening of Detroit. The TreeKeepers Kids Program is an integrated, hands-on environmental education program that...

NEW ORLEANS, La. -The Louisiana Credit Union League has recently recognized eight credit unions with Excellence in Marketing Awards for outstanding credit union marketing and communication efforts. The Louisiana Credit Union League's Excellence in Marketing Awards recognize outstanding credit union marketing and communications efforts - the best newsletter, best annual...

FAIRBORN, Ohio - Wright-Patt Credit Union recently played host to a live national radio broadcast of The Clark Howard Show, which airs on local station News Talk 1290 WHIO-AM. Howard, a leading consumer advocate brought his show to the credit union's Fairborn branch and during the hour-long live broadcast Howard...

CHARLOTTE, N.C. - Bank of America is positioning itself as the "Official Bank of Baseball" by inking a deal with Major League Baseball Properties, Minor League Baseball and Little League Baseball. Under the five-year agreement with MLB Properties, which begins immediately Bank of America will receive exclusive rights in the...

MONTEREY PARK, Calif. - With gas prices skyrocketing, Energy First Credit Union (EFCU) is doing its part for the environment and members' wallets with a new Natural Gas Vehicle (NGV) auto loan promotion. Working with the Gas Company, a division of Sempra Energy, the $399 million credit union developed a...

PLYMOUTH, Mich. - The Michigan Credit Union Marketing Alliance and Cooperative Advertising Task Force have selected Bloomfield Hills, Michigan-based BERLINE Advertising Agency to revamp the state's credit union cooperative advertising program. "This is an important step in the process of revitalizing the statewide cooperative advertising program," said Michigan CUMA Chairman/...