PLYMOUTH, Mich. – The Michigan Credit Union Marketing Allianceand Cooperative Advertising Task Force have selected BloomfieldHills, Michigan-based BERLINE Advertising Agency to revamp thestate's credit union cooperative advertising program. “This is animportant step in the process of revitalizing the statewidecooperative advertising program,” said Michigan CUMA Chairman/Communications Family FCU Marketing Vice President Tom Rice. “TheBERLINE group recognizes that by pooling CU resources andaggregating Michigan CUs perceptually in the minds of consumers, wecan claim a significantly larger share of wallet.” The 22-year-old,full-service advertising, marketing, communications and publicrelations agency was tapped for its experience working withfinancial services clients and its media leverage throughout thestate. The new campaign is slated to be unveiled to CEO audiencesby the fall.
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