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Wright-Patt CU Hosts Live Broadcast

By Staff Writer

FAIRBORN, Ohio - Wright-Patt Credit Union recently played host to a live national radio broadcast of The Clark Howard Show, which airs on local station News Talk 1290 WHIO-AM. Howard, a leading consumer advocate brought his show to the credit union's Fairborn branch and during the hour-long live broadcast Howard...

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July 20, 2004

MCUL Taps BERLINE Agency for Co-op Ad Campaign

PLYMOUTH, Mich. - The Michigan Credit Union Marketing Alliance and Cooperative Advertising Task Force have selected Bloomfield Hills, Michigan-based BERLINE Advertising Agency to revamp the state's credit union cooperative advertising program. "This is an important step in the process of revitalizing the statewide cooperative advertising program," said Michigan CUMA Chairman/...

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July 20, 2004

MAC Board of Directors Announces Election Results

WALNUT CREEK, Calif.-The Marketing Association of Credit Unions (MAC) has recently elected members of its board of directors. The following officers have been elected to the 2004-2005 board: Cabrillo CU VP Marketing Anne Upson-Legg, chair; Redwood CU Marketing Manager Kate Kelly, chair-elect; and Energy First CU VP Marketing Darlene Diamond,...

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July 20, 2004

MAC Takes Training Online

WALNUT CREEK, Calif.-The Marketing Association of Credit Unions (MAC) has recently kicked off the first in a series of free educational Webinars for its members. The first Webinar, entitled Marketing Muscle for Lenders-Creating Your Competitive Edge was presented by CUNA Mutual Group Director of Brand Strategy/Consulting Deborah Watterson and featured...

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July 13, 2004

Opportunity Knocking for Reaching Younger Members; CUs Need Only Open the Door

WEST PALM BEACH, Fla. - Experts say the quickest route to reaching younger members is through financial literacy efforts. "One myth is that youth programs have to be elaborate," said Raleigh-North Carolina-based State Employees Credit Union Senior Vice President Education Services Leigh Brady. "It just isn't true-any and everything you...

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July 06, 2004

HarborOne CU Shines Spotlight on Community Commitment

BROCKTON, Mass. - Credit unions interested in emphasizing the good they do in communities may want to consider following HarborOne Credit Union's lead. The over $1 billion credit union is making sure that local officials and consumers know just how deeply it's involved in the community with a special community...

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July 06, 2004

WSECU Staffers Experience a Brand Image Makeover

OLYMPIA, Wash. -Washington State Employees Credit Union (WSECU) has literally dressed up its brand by launching a new employee apparel program. WSECU employees throughout the state will now be sporting shirts embroidered with the WSECU logo. "We made the move because we want to make it easy for members to...

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July 06, 2004

GFCU Loan Promotion Graduates with Honors

DALTON, Ga. - Georgia Federal Credit Union's Dalton branch goes to the head of the class for innovation in promoting its home equity and other consumer loans. Staffers played up a graduation theme by sporting graduation caps and gowns while handing out "diplomas" imprinted with GFCU's home equity and car...

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Marketing

Top Marketing Stories

Wright-Patt CU Hosts Live Broadcast

BofA Hopes Latest Marketing Move a Home Run

Energy First CU Promo Goes Green

Recommended Just For You

Marketing Stories

MCUL Taps BERLINE Agency for Co-op Ad Campaign

MAC Board of Directors Announces Election Results

MAC Takes Training Online

Opportunity Knocking for Reaching Younger Members; CUs Need Only Open the Door

HarborOne CU Shines Spotlight on Community Commitment

WSECU Staffers Experience a Brand Image Makeover

GFCU Loan Promotion Graduates with Honors