Marketing

VIRGINIA BEACH, Va. - A focus on area schools has helped Virginia Beach Schools Federal Credit Union transform its image from a vendor to a community partner. "We wanted to be viewed as a real part of the school system and a benefit rather than just someplace you cash your...

LA HABRA, Calif. - American First Credit Union has taken financial literacy efforts to a new level-the workplace. The credit union has teamed up with the companies it serves to ensure their employees are financially savvy through the Let's Talk Money program, which features a team of credit union staffers...

NORTHVILLE TOWNSHIP, Mich. - With financial literacy a key initiative, the Michigan Credit Union League Family Involvement Council has released a new guide on launching in-school branches. The free downloadable Credit Union School Branch Handbook is a 56-page manual designed to offer insight into many of the regulatory, marketing, and...

PLANO, Texas - A series of fiestas celebrating Mexican Independence Day at four Community Credit Union branches has helped kick off the credit union's Hispanic marketing initiative. "We realize that Hispanics in Texas have consistently been underserved in the financial market. Our goal is to educate this large segment of...

SAN DIEGO - A few well-placed Gnus have helped North Island Credit Union meet a few more neighbors and vice-versa. Targeting new residents and new homeowners having relocated within a three-mile radius of each branch office, North Island CU sent `Gnu' to the neighborhood?" direct mail pieces with special offers...

MAPLE GROVE, Minn.- TopLine Federal Credit Union has promoted Ronda Bandy to marketing manager. Bandy has more than 13 years of marketing experience and a degree in applied design from the University of Minnesota. In her new position, Bandy is responsible for day-to-day marketing operations including identifying and implementing marketing,...