Marketing

LAKEWOOD, N.J. - The Credit Unions Virtual Assistant (CUVA) riddle contest has ended. So just what is the marketing strategy that "all the money in the world can't buy" and a credit union's "reputation lives and can die by "? In a word-publicity. "PR cannot be bought. You cannot pay...

RIVERSIDE, Calif. - Riverside County's Credit Union has dug into California's cultural roots for its new name. After turning to Denver-based branding firm Monigle Associates for guidance, the $640 million credit union's search for a new name ended with the unveiling of Altura Credit Union - a Spanish word meaning...

WEST PALM BEACH, Fla. - In an effort to creatively reach members some credit union marketers are turning to custom photography. With bankers working overtime in Virginia to strip away credit unions' nonprofit status, Richmond-based Call Federal Credit Union wanted to incorporate a political action scene that would reinforce the...

FORT WAINWRIGHT, Alaska -Military and Civilian Federal Credit Union generated some youth interest in its MAC Teen Account by sponsoring an art contest for the club's logo. Pictured here, Dillon Lane accepts a check for his winning design from MAC FCU Executive Vice President Raelynn Holland.

MADISON, Wis. - The CUNA Marketing & Business Development Council is on the lookout for a few outstanding Marketing and Business Development professionals of the year. Nominations for Business Development Professional of the Year and Marketing Professional of the Year will be accepted until Dec. 10. Winners will be announced...

COLORADO SPRINGS, Colo- Credit unions shouldn't be too sure that teens are more concerned with iPods or cell phones than financial literacy. According to a 2004 Junior Achievement Interprise Poll on Personal Finance sponsored by The Allstate Foundation, teens are not only aware of economic realities but they understand the...