Marketing

RICHARDSON, Texas - Texans Credit Union's Marketing Team has received some 10 Lone Star Awards at the recent Texas Credit Union League Marketing Conference in Austin. Judging was based on results, creativity and educational content. There were a total of 351 entries received from 71 different Texas credit unions. The...

CORVALIS, Ore. - brass|Media Inc. is further branching out in the marketing arena. The Corvalis, Oregon-based company founded by 21-year old Bryan Sims has developed a series of ads that credit unions can use within the magazine brass|CU Edition Young Today, Rich Tomorrow. Geared toward educating the 18-25-year old market...

CAMBRIDGE, Mass. - According to Forrester Research Vice President/Media, Devices & Marketing Research Director Chris Charron logic and emotion are the keys to attracting and retaining consumers. "Don't be left out. Companies are figuring out that blending logic and emotion are critical to their success and have repositioned their entire...

HOUSTON - Smart Financial Credit Union is positioning itself as one of the University of Houston's biggest fans as evidenced during a recent football game against East Carolina University. As the official game sponsor, Smart Financial played host to a pre-game tailgating function Prior to kickoff, Jason Deitz, vice president...

SAN DIEGO - San Diego Metropolitan Credit Union has its members not only talking up the credit union experience but also encouraging new members to join. Playing up the idea that the best advertising is by "word of mouth," the $305 million credit union has launched a member referral program...

MADISON, Wis. - While diamonds may be forever, next year's CUNA Marketing and Business Development Diamond Awards categories are changing with the addition of two new entries - Member Magazines and Diamond in the Rough. The "Member Magazine" category was added to spotlight four-or-more color magazines distributed to credit union...