Marketing

DALLAS, FORT WORTH, Texas - When the competition is fierce, Dallas and Fort Worth credit unions find that banding together is the best defense. Since 1998, the Dallas Fort Worth Credit Union Awareness Council has been ensuring consumers here know the credit union difference. "I think it is indicative of...

LOMPOC, Calif. - CoastHills Federal Credit Union CEO Jeff York is doing his part to increase voter participation. York has recently recorded a segment for upcoming educational film, The U.S. Congress and You, The video will also feature Congresswoman Lois Capps and veteran CBS News reporter Bob Schieffer. Produced by...

GREAT FALLS, Mont. - In what could be a credit union first, Montana Federal Credit Union has sparked an arts movement here. According to Montana FCU President/CEO Wally Berry, playing host to an art exhibit was a matter of luck and timing. A member who represented various local artists approached...

SACRAMENTO, Calif. -The Golden 1 Credit Union Senior Vice President of Marketing Dave Thompson is a self-described true "renaissance man" of marketing. "At 18 I fell in love with the work," said Thompson. "I never considered doing anything else because with marketing I had it all - creativity, innovative ideas,...

MADISON, Wis.-CUES has recently walked away with several 2004 Apex Awards of Excellence. The 16th annual competition recognizes excellence in publications work by professional communicators. APEX Awards are based on recognizing quality in graphic design, editorial content and the ability to achieve overall communications effectiveness. This year's competition included nearly...

NORTH TOWNSHIP, Mich. - Football preseason games mark the start of Southeast Michigan CU Marketing Alliance's (SEM CUMA) latest credit union awareness campaign. According to SEM CUMA Chairman Joe Lueck, the campaign is part of a sponsorship that covers all four National Football League Detroit Lions' pre-season games and 16...