Marketing

DULUTH, Georgia - Georgia credit unions recently took center "page" in one of Georgia's most popular magazines - Georgia Trend. A four-page advertorial section, entitled "Georgia Credit Unions: Making the Difference for Our Members" was published in the magazine's October 2004 issue. Written by the Georgia Credit Union Affiliates Advocacy...

PHOENIX - Faced with an area that is as diverse as it is expansive, variety is the key to Desert Schools Federal Credit Union's marketing success. "I think the biggest challenge here is that with the expansion here in Phoenix there can't be a one size fits all approach to...

VIRGINIA BEACH, Va. - A focus on area schools has helped Virginia Beach Schools Federal Credit Union transform its image from a vendor to a community partner. "We wanted to be viewed as a real part of the school system and a benefit rather than just someplace you cash your...

LA HABRA, Calif. - American First Credit Union has taken financial literacy efforts to a new level-the workplace. The credit union has teamed up with the companies it serves to ensure their employees are financially savvy through the Let's Talk Money program, which features a team of credit union staffers...

NORTHVILLE TOWNSHIP, Mich. - With financial literacy a key initiative, the Michigan Credit Union League Family Involvement Council has released a new guide on launching in-school branches. The free downloadable Credit Union School Branch Handbook is a 56-page manual designed to offer insight into many of the regulatory, marketing, and...

PLANO, Texas - A series of fiestas celebrating Mexican Independence Day at four Community Credit Union branches has helped kick off the credit union's Hispanic marketing initiative. "We realize that Hispanics in Texas have consistently been underserved in the financial market. Our goal is to educate this large segment of...