Marketing

WORCESTER, Mass. -Digital Federal Credit Union's aggressive brand awareness campaign has scored a new high as the City of Worcester has granted the over $2.4 billion credit union naming rights to Worcester's Centrum Centre Arena and Convention Center Complex. As part of a $5.2 million, 10-year partnership, the facility will...

HANSCOM AFB, Mass. -Hanscom Federal Credit Union has demonstrated its dedication to financial literacy by launching Kids CU, a program that helps families teach children about money. "Kids CU helps young members develop a strong foundation," said Hanscom FCU Board Chair Paul Marotta. "Financial literacy is a national issue. As...

MEMPHIS, Tenn. - Memphis Area Teachers' Credit Union is counting on Director of Hispanic Operations Monica Henao to help reach out to the area's growing Hispanic community. In the credit union's newly created position, Henao will be responsible for serving the community's needs from outreach and education to developing products...

LIVONIA, Mich. - Co-op Services Credit Union is hoping to make savings fun for children up to age 17 with its Next Generation Savings Club. According to Co-op Services CU CEO Anthony Carnarvon, the launch of the new club is designed to enhance the credit union's ongoing efforts to educate...

LAKEWOOD, N.J. - The Credit Unions Virtual Assistant (CUVA) riddle contest has ended. So just what is the marketing strategy that "all the money in the world can't buy" and a credit union's "reputation lives and can die by "? In a word-publicity. "PR cannot be bought. You cannot pay...

RIVERSIDE, Calif. - Riverside County's Credit Union has dug into California's cultural roots for its new name. After turning to Denver-based branding firm Monigle Associates for guidance, the $640 million credit union's search for a new name ended with the unveiling of Altura Credit Union - a Spanish word meaning...