Marketing

CAMBRIDGE, Mass. - According to Forrester Research Vice President/Media, Devices & Marketing Research Director Chris Charron logic and emotion are the keys to attracting and retaining consumers. "Don't be left out. Companies are figuring out that blending logic and emotion are critical to their success and have repositioned their entire...

HOUSTON - Smart Financial Credit Union is positioning itself as one of the University of Houston's biggest fans as evidenced during a recent football game against East Carolina University. As the official game sponsor, Smart Financial played host to a pre-game tailgating function Prior to kickoff, Jason Deitz, vice president...

SAN DIEGO - San Diego Metropolitan Credit Union has its members not only talking up the credit union experience but also encouraging new members to join. Playing up the idea that the best advertising is by "word of mouth," the $305 million credit union has launched a member referral program...

MADISON, Wis. - While diamonds may be forever, next year's CUNA Marketing and Business Development Diamond Awards categories are changing with the addition of two new entries - Member Magazines and Diamond in the Rough. The "Member Magazine" category was added to spotlight four-or-more color magazines distributed to credit union...

FRESNO, Calif. - Have you heard the fish story of Educational Employees Credit Union pulling in over $28,264,000 in new loans? Well unlike other fishing stories this one is 100% true. Designed by Hollister, California-based brand consulting firm Redbeard Communications Inc., a fishing themed direct mail campaign has helped the...

INDIANAPOLIS - When pundits start talking about which U.S. credit union performed the biggest about-face in marketing strategy in 2004, then by most accounts the $846 million Indiana Members CU wins a top prize. Indeed, the state's second largest CU, seeing itself behind large banks in public visibility and on...