Marketing

SAN DIEGO - A few well-placed Gnus have helped North Island Credit Union meet a few more neighbors and vice-versa. Targeting new residents and new homeowners having relocated within a three-mile radius of each branch office, North Island CU sent `Gnu' to the neighborhood?" direct mail pieces with special offers...

MAPLE GROVE, Minn.- TopLine Federal Credit Union has promoted Ronda Bandy to marketing manager. Bandy has more than 13 years of marketing experience and a degree in applied design from the University of Minnesota. In her new position, Bandy is responsible for day-to-day marketing operations including identifying and implementing marketing,...

BURLINGTON, Vt. - Vermont State Employees Credit Union is part of a unique alliance here dedicated to raising public awareness of Vermont cooperatives. Launched by local Cabot Creamery, the Vermont Alliance of Cooperatives was initially formed to just promote October as Co-op Month, but the group hopes its joint awareness...

CHATTANOOGA, Tenn. - Chattanooga Area Schools Federal Credit Union is making the most of its first million dollar dividend by turning it into a fun marketing campaign. "We've been issuing bonuses an average of two out of three years since the mid-`90s but this represents 1% of all our assets...

ST. PAUL, Minn. - A creative solution to a flu vaccine shortage has garnered Affinity Plus Federal Credit Union some great national coverage. When a nationwide vaccine shortage preempted the Fergus Falls branch's health clinic, staffers provided cans of chicken noodle soup and tissues to attendees. The news hit the...

LA HABRA, Calif. -South Western Federal Credit Union Looney Tunes Saving Club members have spent their summer in a "piggy" feeding frenzy. During a recent two month "Feed Your Piggy" summer deposit promotion, some 900 kids club members brought in over $51,000. "We were thrilled by the overwhelming response from...