Marketing

ST. PAUL, Minn. - A creative solution to a flu vaccine shortage has garnered Affinity Plus Federal Credit Union some great national coverage. When a nationwide vaccine shortage preempted the Fergus Falls branch's health clinic, staffers provided cans of chicken noodle soup and tissues to attendees. The news hit the...

LA HABRA, Calif. -South Western Federal Credit Union Looney Tunes Saving Club members have spent their summer in a "piggy" feeding frenzy. During a recent two month "Feed Your Piggy" summer deposit promotion, some 900 kids club members brought in over $51,000. "We were thrilled by the overwhelming response from...

WORCESTER, Mass. -Digital Federal Credit Union's aggressive brand awareness campaign has scored a new high as the City of Worcester has granted the over $2.4 billion credit union naming rights to Worcester's Centrum Centre Arena and Convention Center Complex. As part of a $5.2 million, 10-year partnership, the facility will...

HANSCOM AFB, Mass. -Hanscom Federal Credit Union has demonstrated its dedication to financial literacy by launching Kids CU, a program that helps families teach children about money. "Kids CU helps young members develop a strong foundation," said Hanscom FCU Board Chair Paul Marotta. "Financial literacy is a national issue. As...

MEMPHIS, Tenn. - Memphis Area Teachers' Credit Union is counting on Director of Hispanic Operations Monica Henao to help reach out to the area's growing Hispanic community. In the credit union's newly created position, Henao will be responsible for serving the community's needs from outreach and education to developing products...

LIVONIA, Mich. - Co-op Services Credit Union is hoping to make savings fun for children up to age 17 with its Next Generation Savings Club. According to Co-op Services CU CEO Anthony Carnarvon, the launch of the new club is designed to enhance the credit union's ongoing efforts to educate...