Marketing

MONTEREY PARK, Calif. - Energy First Credit Union has tapped into members' excitement over the National Basketball Association's Los Angeles Lakers for a new promotion. Developed by Los Angeles-based advertising agency Simon and Associates Advertising, along with Energy First Marketing Specialist Sheila Tetangco, the Slam Dunk Services promotion offers members...

KNOXVILLE, Tenn. - University of Tennessee Federal Credit Union has appointed Rebeca Simpson to the position of Public Relations Officer. "This is a great move for me," Simpson said. "I'm ready to get the ball rolling and work on promoting UT Federal Credit Union." Simpson graduated in 2001 from the...

HUNTSVILLE, Ala. - Move over newsletters - Redstone Federal Credit Union is debuting a new magazine called Connections. Designed to replace the credit union's existing newsletters, over 150,000 copies of the 16-page, inaugural issue have been delivered to households in the Tennessee Valley area with articles geared toward providing members...

ST. LOUIS, Mo. - There is a changing of the youth club mascot guard at Arsenal Credit Union. After some 10 years longtime Kids Club Mascot Kirby Kangaroo has "moved" on and a new mascot Tracker the Basset Hound is taking his place. While it is challenging to make such...

TEMPE, Ariz. - Credit union consulting firm LemmonTree Enterprises has recently launched an E-Marketing Department. "Knowing that e-marketing is a burgeoning tool for credit unions to reach online members, we built a solution to target members who utilize the home banking feature or Web site to manage their money as...

DENVER - Bellco Credit Union has lent a helping hand to Denver's needy children with a recent $25,000 donation to children's shelter Mount Saint Vincent. The funds raised during Bellco CU's annual charity golf tournament will be used toward a $2.5 million campaign for Mount Saint Vincent's nearly completed new...