Marketing

ATLANTA - The John H. Harland Company wants to help financial institutions deliver target messages through the checkbook. The program, HarlandImpact, is designed to help turn every check order into a cross-selling opportunity with targeted messages developed by combining a financial institution's marketing data with Harland's behavioral models. According to...

WESTBROOK, Maine - Talk about free advertising. Recent big bank mergers have been a boon for credit unions here. According to several reports aired recently on Maine media outlets, Maine consumers are being advised to explore using a credit union for all of their financial services. One report stated, "With...

HAUPPAUGE, N.Y. - When residents attended a recent Long Island Ducks game People's Alliance Federal Credit Union was hard to miss. The $205 million credit union sponsored the Ducks versus Somerset Patriots game and the first 1,500 fans received checkbook covers with the PAFCU logo. In addition, some 150 credit...

ST. LOUIS, Mo. - Credit unions interested in designing a winning loyalty/rewards package should keep it relevant, simple and convenient. A recent Maritz Loyalty Marketing poll finds that when consumers leave a loyalty/rewards program, 70% cite the length of time it takes to build up points as the primary reason....

DALLAS, FORT WORTH, Texas - When the competition is fierce, Dallas and Fort Worth credit unions find that banding together is the best defense. Since 1998, the Dallas Fort Worth Credit Union Awareness Council has been ensuring consumers here know the credit union difference. "I think it is indicative of...

LOMPOC, Calif. - CoastHills Federal Credit Union CEO Jeff York is doing his part to increase voter participation. York has recently recorded a segment for upcoming educational film, The U.S. Congress and You, The video will also feature Congresswoman Lois Capps and veteran CBS News reporter Bob Schieffer. Produced by...