Marketing

BROCKTON, Mass. - HarborOne Credit Union is pushing the HarborOne Advantage as a way to draw in more members. Launched in June, the HarborOne Advantage is an initiative developed to identify exactly what members would like to find at the $1.2 billion credit union. Staffers worked in teams for over...

TEMECULA, Calif. - California Coast Credit Union has recently been presented the 2005 Business Hall of Fame Award by California State PTA's 23rd District-Riverside in recognition of its ongoing support of education. California Coast Community Relations Manager Lynn Laing accepted the award on behalf of the credit union during an...

SPRINGFIELD, Mass. - When it comes to image sometimes a small change can make a big difference. Springfield Teachers Credit Union is hoping that holds true as it changes its name to STCU Credit Union. According to STCU Credit Union Chairman Roland R. Joyal the switch was essential in marketing...

HUNTINGTON BEACH, Calif. -nuVision Financial Federal Credit Union is hitting the streets with a tribute to its Surf City roots. A 2005 Honda Element wrapped with messages about the credit union's auto loans and free checking products and a surfboard mounted to the roof stands out as it tools around...

TAMPA Fla. - Tampa Bay Federal Credit Union has teamed up with Minor League Baseball's Tampa Bay Yankees to host a Member Appreciation Night at Legends Field. Hundreds of credit union members came out with their family and friends. Prior to the game, Tampa Bay Federal hosted a barbeque dinner...

WEST LAFAYETTE, Ind. - For Purdue Employees Federal Credit Union tapping former Purdue University quarterback and current NFL Quarterback Drew Brees as a spokesman has been a great partnership. Serving as a spokesman since 2001, Brees has been an active credit union member since he was in college. "While Drew...