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FORT WORTH, Texas – What do you do when you are the only credit union surrounded by four banking giants? If you are Unity One Federal Credit Union you get members excited about football season. Gearing its grand opening marketing campaign for its North Tarrant Parkway branch around the start of football season, Unity One FCU teamed up with local high schools to host the football event of the season. “With two high schools next to our branch and our relationship with them it made sense for us to brand the whole opening around football season,” said Unity One FCU Vice President of Marketing Greg Barnes. “It has been a great way to get involved in the schools and the community.” Staffers not only wear team T-shirts on game days but cheerleaders and football players alike were present for the weekend-long grand opening events and ribbon cutting ceremony. With the football theme in full swing the credit union promoted a local country singer concert event as a Pep Rally and even teamed up with community organizations to host some 150 booths under a tent for everything ranging from the Community Street House Food Shelter and Consumer Credit Counseling to local car dealerships and pet adoptions. “In addition to having lots of fun, we wanted to show that we are different and here is how. We also wanted to bring more awareness to our credit union as an alternative to all the big banks in the area,” said Barnes. “So far the response has been outstanding.”

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