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PORTLAND, Ore. – It was all about the brand at EverthingCU.com’s first unique event held here called Branding, Bonding & Brew: A Total Brand Immersion Experience. “We didn’t think of this as a conference at all,” said Everything CU.com Chief Experience Officer Morriss Partee. “In essence we started from scratch and focused on the brand- instead of holding it at a generic hotel sitting in a room and you can’t tell whether you are in Columbus or Duluth we wanted attendees to be surrounded by brand. It was more than just talk but experiencing the brand difference and going on field trips to reinforce it as well.” Wanting to create a more intimate learning environment, attendance was limited to a maximum of 35 with participants staying at McMenamin property the Kennedy School, for an intensive two and a half days of total brand immersion. A converted elementary school, each room had a theme, many of which were based on children’s nursery rhymes. “It was great because they were experiencing first-hand the power and emotion of a brand and what a great brand feels like,” said Partee. “It was easy to come up with the maximum of 35 since the hotel only has 35 rooms. The feedback for this first event has been so wonderful and attendees kept telling us how much they loved how intimate it was and how it encouraged everyone to really get to know each other.” Everyone attending the event became known as a gnome, and was assigned a gnome number. Partee says attendees had so much fun with this idea that they began referring to themselves by gnome number (G01, G02, etc.) Featured speakers included Dr. Lynda Falkenstein, author of Nichecraft, Branding Guru Denise Wymore and youth marketing phenomenon and brass

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