Marketing

LOWELL, Mass. - The iPod helped make Jeanne D'Arc Credit Union's eStatement promotion a success. Positioned as a way to help members reduce the risk of identity theft by eliminating paper mailed statements the JDCU eStatement registrations have increased 88%, resulting in annual savings of $10,000 a year for the...

SACRAMENTO, Calif. - The Golden 1 Credit Union has appointed Ann Cameron vice president of marketing. "This appointment recognizes Ann's financial services experience, her community involvement and consistent dedication to Golden 1," said The Golden 1 CU President/CEO Teresa A. Halleck. "She has a proven track record of being an...

EVANSVILLE, Ind. - Evansville Teachers Federal Credit Union recently treated members to a local Frontier League baseball game. Some 3,000 free tickets were handed out for the Evansville Teachers Federal Credit Union Night as the Evansville Otters hosted the Windy City ThunderBolts at Bosse Field. As part of the festivities,...

REDLANDS, Calif. - Nationwide Marketing Solutions walked away from this year's Marketing Association of Credit Unions annual conference in Palm Desert, California with a Silver Award in the direct mail category and a very strong response to its new marketing kit. Over a quarter of the credit unions in attendance...

SPRING LAKE, Mich. - When you compare your marketing budget to that of the giant bank down the street, do you feel like David trying to down Goliath with a pitiful slingshot?

In his book Mind Capture, Tony Rubleski indicates one way to drive your competition crazy is to have fun with your members. How? sMail creative and fun greeting cards throughout the year. sHave contests involving cool prizes, discounts or popular TV shows or movies. sSend your customers birthday, anniversary and...