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Creating proper messaging on a credit union's website can make a positive difference. Creating proper messaging on a credit union’s website can make a positive difference. (Source: Shutterstock)

When credit unions highlight the credit union difference on their websites does it make a difference when it comes to financial performance?

Yes it does, according to a Filene review of nearly 400 credit union websites. Financial cooperatives that showcased or prominently displayed the credit union difference, in whatever form, perform better across key performance metrics such as asset growth and return on assets.

Peter Strozniak

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