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Emotions on smiley faces Use marketing to ignite different emotions.

“Advertising is based on one thing – happiness,” Don Draper, a fictional advertising executive from the critically-acclaimed TV series “Mad Men,” said. “And you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of the road that screams reassurance that whatever you are doing is OK. You are OK.”

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Peter Strozniak

Dig Deeper

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