Marketing

Residents in nine states can soon "Open Their Eyes to a Credit Union."

They are the first generation with career-long access to DC plans, but they're in worse shape financially than previous generations.

The credit union says it surveyed over 4,500 people and came up with over 500 name ideas during the process.

The new agreement also creates a $25,000 annual scholarship fund for student athletes.

The digital aim of the Open Your Eyes campaign will be right on target with a consistent message, the CUAD's CEO says.

Generation Z members don't want to just experience your brand – they want to help build it.