Use targeted marketing efforts to reach members.

I’m a firm believer in working hard at one thing to become the best you can be at whatever it is you want. I’m not sure if I’ve ever believed in the whole Malcolm Gladwell 10,000-Hour Rule, but I think it’s a great lesson for everyone – if you want to be great at something, put in the work and hopefully you’ll reach that goal of being an expert at what you want to do.

For instance, back in the ’80s and into the very early part of the ’90s, I worked really hard to become the best percussionist I could be. My initial idea in the fifth grade was, if I can become really good on the snare drum, I’d get some college scholarships. And, after several years of practicing every single day, I achieved that goal. Once I realized that I didn’t want to become a band director, I quickly abandoned the music profession. Hello journalism school!

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Michael Ogden

Editor-in-Chief for CU Times.

More from this author

Dig Deeper

 

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.