Use targeted marketing efforts to reach members.

I’m a firm believer in working hard at one thing to become the best you can be at whatever it is you want. I’m not sure if I’ve ever believed in the whole Malcolm Gladwell 10,000-Hour Rule, but I think it’s a great lesson for everyone – if you want to be great at something, put in the work and hopefully you’ll reach that goal of being an expert at what you want to do.

For instance, back in the ’80s and into the very early part of the ’90s, I worked really hard to become the best percussionist I could be. My initial idea in the fifth grade was, if I can become really good on the snare drum, I’d get some college scholarships. And, after several years of practicing every single day, I achieved that goal. Once I realized that I didn’t want to become a band director, I quickly abandoned the music profession. Hello journalism school!

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Michael Ogden

Editor-in-Chief for CU Times.

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