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Thinking through the consumer experience.

A generation into the digital revolution with more rapid change on the horizon, culture is becoming a co-equal battlefield for future success. For talent acquisition, consumer attention and mindshare and, ultimately, share of wallet, culture is truly king.

That time-honored phrase is taking on renewed urgency today. In an era of hyper-competition, commodified products, standardized physical and digital distribution channels, and increasingly consistent service across the financial services industry, meaningful differentiation is a growing challenge and more powerful opportunity than ever before.

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