Marketing

Reaching the Hispanic community requires an understanding that their needs, goals and objectives are different than non-Hispanics.

Together Credit Union announces a new public plaza for socially-distanced watching of Cardinals baseball games.

The CEO says the CU didn't want the name "to hinder us in the eyes of non-members, thinking they are unable to belong to the credit union."

Dear CUNA: Why not rename the Open Your Eyes campaign to "Open Your Eyes and Wear a Mask"?

Credit unions must acknowledge the younger generations' specific financial struggles and offer services tailored to their banking needs.

CUs must plan for potential interruptions to the delivery of required documents such as financial statements and disclosures.