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You may have heard the term “content marketing” bouncing around in your business circles lately. Although it is a relatively new buzzword, the concept actually has quite a long history, dating back to the 18th century. One of the earliest examples of content marketing is when Benjamin Franklin first published “Poor Richard’s Almanack” in 1732 to promote his printing business. The almanac contained content for readers that was needed, valuable and entertaining, which led to it becoming a recognized and respected publication.

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