Marketing

A growth mindset and passion for the CU movement is fueling the first and only national campaign to advance broader consumer consideration for CUs.

After one full year of the campaign, Minnesota officials believe Open Your Eyes has "moved the needle."

Javelin Strategy & Research shows many consumers get credit score updates from their credit union or bank.

The CU also becomes the official credit union, debit card partner and credit card partner of the Isotopes.

A federal judge will consider whether consumer confusion surrounding the names should warrant a pause in the Truist brand rollout.

The CU's president/CEO says, "We're investing in our community in a meaningful and specific way, especially for those who love live music and events."

The campaign is part of CUNA's Member Activation Program, which is designed for CUs to encourage members to engage in advocacy.

CU officials say the new name "will help make it clearer to our friends, neighbors, co-workers and family, that they can access the same credit union benefits we enjoy."