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How Getting Political Can Help Credit Unions Reach Gen Z

CUs were founded on the idea of wealth distribution and community, and should use that to their advantage in their marketing.

By Maggie Marshall | September 21, 2020 at 06:24 PM
Source: Shutterstock

Gen Z is well on its way to becoming the most educated, racially and ethnically diverse, digitally savvy generation yet. In fact, 97% of Gen Z uses a major social media platform, according to a Pew Research Center survey. They are more connected than ever and thus more aware of social justice, environmental and political issues than any other generation – and they are more inclined to take action.

This passion for equality and justice creates a willingness to fight for both, whether it be through protests, calling government officials or taking over hashtags on Twitter. Or being more mindful about where they spend (and store) their money. Because for Gen Z, it’s not just about expecting more from each other and the government; they expect more from brands and companies, too.

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