Source: Shutterstock

Gen Z is well on its way to becoming the most educated, racially and ethnically diverse, digitally savvy generation yet. In fact, 97% of Gen Z uses a major social media platform, according to a Pew Research Center survey. They are more connected than ever and thus more aware of social justice, environmental and political issues than any other generation – and they are more inclined to take action.

This passion for equality and justice creates a willingness to fight for both, whether it be through protests, calling government officials or taking over hashtags on Twitter. Or being more mindful about where they spend (and store) their money. Because for Gen Z, it’s not just about expecting more from each other and the government; they expect more from brands and companies, too.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?

Dig Deeper


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.