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Creative branding plan Source: Shutterstock

It’s easy to miss the warning signs that your brand is becoming dated, especially when your board or leadership team becomes comfortable with your current style. Despite the common phrase that your brand is “a living thing,” continuing to make forward-looking changes and evaluating your credit union’s image through the perspective of an outsider may be challenging over the long-term.

While a full rebrand can be costly, and may not be necessary for your credit union, there are some simple and affordable ways to give your brand a fresh, new look without moving in an entirely new direction. A little bit of effort can go a long way if you know where to focus your resources.

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