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How COVID-19 Changed Brand Loyalty

Understanding these changes is important for marketing professionals in general and presents a great opportunity for CU marketers specifically.

By Holly Fearing | September 21, 2020 at 06:25 PM
Source: Shutterstock

Mid-September marks six months since the COVID-19 pandemic forced changes to the way we live, work, interact and consume as Americans. Since then, this crisis has touched nearly every aspect of our lives from the very predictable to the quite unpredictable.

Without a doubt, we have seen what began as a public health issue expand into financial, political, social, cultural and technological realms. At the intersection of these factors, we see how COVID-19 has thus far created a new consumer environment. Understanding these changes is important for marketing professionals in general and presents a great opportunity for marketing professionals in the credit union industry specifically.

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