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Social media can be a cornerstone component of building a comprehensive digital marketing strategy. It offers direct targeting to the exact type of people you’d like your message to reach. It’s a way to spread brand awareness, share helpful information, tell your story of who you are and of course, even sell.

For marketers at banks, credit unions, financial institutions and fintechs, it’s all very clear: There’s a need to go digital and get on social. It’s where consumers are. According to a 2019 report from HubSpot, over 40% of the world’s population is on social media (an estimated 3.2 billion users), with 54% of those social users using social platforms to research products and services.

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