Hispanic family Source: Shutterstock

The Credit Union Awareness, LLC, who runs the “Open Your Eyes to a Credit Union” marketing campaign, announced Coopera as the latest partner to expand the reach of the campaign’s efforts as well as building diversity, equity and inclusion collaborations inside the credit union space.

Coopera, a financial services multicultural market solutions company, is the only emerging-markets company in the credit union industry with an exclusive focus on the Hispanic member, and will help “expand the Open Your Eyes campaign to one of the largest, fastest-growing, youngest and most underserved communities in the U.S. – Latinx,” according to a statement released this week.

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Michael Ogden

Editor-in-Chief for CU Times.

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