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Theatre Naming Rights Deal Signed by Texas Trust CU

Texas Trust CU places its brand on a highly-visible venue in North Texas.

Rendering of the new Texas Trust CU Theater sign. (Image from: Texas Trust CU) Rendering of the new Texas Trust CU Theater sign. (Image from: Texas Trust CU)

Tucked in between the metroplex of Dallas and Ft. Worth, Texas is a Texas-sized small suburb of Grand Prairie – population of about 180,000. Grand Prairie just got a new name attached to its big, live entertainment venue. The Grand Prairie Theatre will now be named the Texas Trust CU Theatre.

The multi-year naming rights agreement, announced this week, will give the Arlington, Texas-based credit union a lot of visibility, not only from the 6,500 guests attending shows and concerts, once the pandemic is over, but from the hundreds of thousands of people who drive on the nearby interstate each week.

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Michael Ogden

Michael Ogden

Editor-in-Chief for CU Times. To connect, email at [email protected].

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