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Marketing automation on tablet Source: Shutterstock

Lenders have now fully embraced the path to digital lending. This transformation has already delivered many benefits to all kinds of lenders, including lower cost of loan origination, faster loan processing and higher borrower satisfaction.

On the marketing side, many lenders have found that digital processes have made lead generation simpler in many ways. As a leading provider of marketing automation, we’ve seen institutions sharing more information about the consumers they serve between the various technology systems they use.

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