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Rebranding and name changes for credit unions. Source: Shutterstock

The Denver-based fintech CUSO CULedger announced a new name and brand Wednesday: Bonifii. According to the CUSO, Bonifii is a play on the word bona fide, which means genuine or authentic and reflects its flagship product, MemberPass.

“The ‘ii’ at the end of Bonifii is a symbolic reference to our mission, which is to deliver a trusted and verifiable peer-to-peer exchange network,” Julie Esser, SVP of marketing and communications for Bonifii, stated.

Natasha Chilingerian

Natasha has served as an editor for CU Times since March 2015. She also served as a communications specialist for Xceed Financial Credit Union (now Kinecta FCU) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer for more than 16 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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