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Telemundo station interview Achieva CU Chief Marketing Officer David Oak and Digital Media Specialist Melissa Bonilla, prepare for an interview at the Tampa Telemundo 49 studio. (Photo: Achieva CU)

Reaching Hispanics only becomes more and more important for credit unions as this segment of our nation’s population continues to grow.

Consider this: Hispanics accounted for 52% of the nation’s population growth from 2010 to 2019, according to the Pew Research Center, and the number of Hispanics in the U.S. reached 60.6 million in 2019, making up 18% of the total population. In Florida, where my credit union is based, Hispanics account for over a quarter of the population, at 26.4%.

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