Marketing

PLYMOUTH, Mich. - The Michigan Credit Union Marketing Alliance and Cooperative Advertising Task Force have selected Bloomfield Hills, Michigan-based BERLINE Advertising Agency to revamp the state's credit union cooperative advertising program. "This is an important step in the process of revitalizing the statewide cooperative advertising program," said Michigan CUMA Chairman/...

WALNUT CREEK, Calif.-The Marketing Association of Credit Unions (MAC) has recently elected members of its board of directors. The following officers have been elected to the 2004-2005 board: Cabrillo CU VP Marketing Anne Upson-Legg, chair; Redwood CU Marketing Manager Kate Kelly, chair-elect; and Energy First CU VP Marketing Darlene Diamond,...

WALNUT CREEK, Calif.-The Marketing Association of Credit Unions (MAC) has recently kicked off the first in a series of free educational Webinars for its members. The first Webinar, entitled Marketing Muscle for Lenders-Creating Your Competitive Edge was presented by CUNA Mutual Group Director of Brand Strategy/Consulting Deborah Watterson and featured...

WEST PALM BEACH, Fla. - Experts say the quickest route to reaching younger members is through financial literacy efforts. "One myth is that youth programs have to be elaborate," said Raleigh-North Carolina-based State Employees Credit Union Senior Vice President Education Services Leigh Brady. "It just isn't true-any and everything you...

BROCKTON, Mass. - Credit unions interested in emphasizing the good they do in communities may want to consider following HarborOne Credit Union's lead. The over $1 billion credit union is making sure that local officials and consumers know just how deeply it's involved in the community with a special community...

OLYMPIA, Wash. -Washington State Employees Credit Union (WSECU) has literally dressed up its brand by launching a new employee apparel program. WSECU employees throughout the state will now be sporting shirts embroidered with the WSECU logo. "We made the move because we want to make it easy for members to...

DALTON, Ga. - Georgia Federal Credit Union's Dalton branch goes to the head of the class for innovation in promoting its home equity and other consumer loans. Staffers played up a graduation theme by sporting graduation caps and gowns while handing out "diplomas" imprinted with GFCU's home equity and car...

SANTA ANA, Calif. -Patriots Federal Credit Union's latest branch grand opening has not only created quite a buzz around town but has been a home run for members. "Patriots FCU is about tradition. We felt it would be fitting to throw out the first pitch, rather than simply cut a...